Check out this year’s UBC Imprint Conference speakers! The 2017 UBC Imprint speakers will share their knowledge of both corporate and personal branding – we’ll make sure you leave the event knowing more about branding than you knew even existed!
As Vice President, Community Affairs & Media Relations, Jill Schnarr leads global community investment, cause marketing, sponsorships, experiential marketing, social media, and media relations at TELUS. She is also the Executive Director of the TELUS Foundation and the national Chair of Connections – the TELUS women’s network.
Jill was recognized as one of Canada’s Distinctive Women in 2014, as one of the Most Influential Women in Vancouver in 2013, and as Most Innovative Leader by the Canadian Women in Communications in 2011. Under Jill’s leadership, TELUS was recognized as the Most Philanthropic Corporation in the World.
Loveena Chera is a senior retail executive with expertise in building and positioning brands as well as retail marketing, merchandising and eCommerce. Loveena has held various senior marketing and leadership roles for some of Canada’s biggest brands including London Drugs, Best Buy and Future Shop. Currently, she is General Manager of Marketing for London Drugs where she leads the company’s marketing strategy across all consumer touch points. In her short time with the company she has been an integral part of launching LDExtras as well as the company’s new website. As Director of Marketing for Best Buy she was responsible for the national brand strategy as well as retail marketing, category marketing and communications. Loveena also held key business leadership roles, heading up the company’s appliance strategy as well as driving the entertainment business including gaming, movies and music. She also launched CinemaNow, one of the country’s first web and app based digital movie services. Loveena serves on the Board for the Children’s Wish Foundation. She has a passion for mentoring young professionals and as one of the founding members of the Women’s Leadership Forum launched a mentorship program at one of Canada’s largest companies. She has won awards for her work launching Best Buy into the Quebec market as well as for driving winning multi-channel strategies in both the entertainment and appliances space.
After graduating from UBC with a Bachelor of Arts in Art History, Amy began her career in communications at a boutique public relations agency in Vancouver. Working with fashion and lifestyle clients like Native Shoes and Obakki, Amy developed a passion for branding and sharing local stories with North American media. An urge to continue learning saw her take a year off to freelance and further her studies in marketing – immersing herself in everything from copywriting at BCIT to the professional editing program at SFU.
In 2014, Amy joined up-and-coming technical apparel brand Kit and Ace as their first social media hire, where she was instrumental in growing their digital audience from thousands, to hundreds of thousands. As global expansion happened quickly at Kit and Ace, Amy created and executed multiple social media campaigns – partnering with international influencers and creating content from Vancouver to Tokyo to Sydney, Australia.
Shifting out of the fashion industry, Amy recently joined the growing team at Saje Natural Wellness as Senior Social Media Strategist – just in time for their U.S. retail expansion. Using social media marketing as a storytelling tool to educate on natural wellness, Amy’s vision for Saje is to welcome a new global audience to this local legacy brand.
A 2011 Sauder BCom Marketing and Accounting Grad, Chad has a passion for business and has worked with some of the world’s biggest brands including Coca Cola, Apple, Samsung, LG, Xbox, and Google. Prior to 2016, Chad worked with Best Buy Canada for 4 years managing Bestbuy.ca on the eCommerce team focusing on sales, customer experience, web analytics and business development. His top projects included the launch of Xbox One and PlayStation 4 for Canada & Holiday Season 2014 Project Manager for BestBuy.ca (Black Friday, Boxing Day) – the youngest person to serve in this role. Transitioning to TELUS last year, he now is part of the Product Marketing team for Optik TV. A case competition coach with Sauder for the last 7 years, Chad just completed his tenure as Head Coach with Team Sauder for JDC West 2017. When Chad isn’t working or building business cases, you can find him hiking (Grouse Grind is his favourite), cooking, baking or playing Xbox.
Christy Murphy serves as the Head of National Communications for Cactus Restaurants and has been instrumental in establishing Cactus Club Cafe as the market leader in Canada.
An entrepreneur at heart, Murphy’s passion for the restaurant industry coupled with her business prowess has been integral to propelling the restaurant chain to one of the most celebrated brands in Canada. Now a collection of over 30 restaurants, Cactus Club Cafe has been recognized as one of Canada’s 50 Best Managed Companies (Platinum), A Top Employer for Young People, one of Canada’s Great Place to Work in 2015/ 2016/2017, and Ten Most Admired Cultures in Canada 2016-2019.
Murphy began her restaurant career in 1994 while completing her degree at the University of Western Ontario. She started her professional life at Hollyburn Country Club as a leader in the private club business as the Sales and Marketing Executive and then pursued an opportunity at Cactus Club Restaurants. She worked her way up through the ranks and now is an integral member of the Senior Executive team. A CEO forum member of the Nancy MacKay Organization, Murphy is part of a peer support network which provides its members with the opportunity for peer mentorship and learning. Murphy is also a member of the Business Council, which is a collection of industry leaders dedicated to promoting free enterprise and making sure the economy continues to thrive in British Columbia.
A proud mother and wife, Christy enjoys cycling, triathlon, and skiing.
Darrell Kopke is a seasoned executive, an entrepreneurial business leader and builder of dynamic corporate cultures (lululemon athletica, Kit and Ace) who specializes in high growth, omni-channel, media saavy and millennial worker environments. He is an Adjunct Professor in Entrepreneurship and Innovation at the University of British Columbia’s Sauder School of Business, a serial entrepreneur (institute B, Ædelhard, Oranj Fitness) and Founding Director of Peekaboo Beans (PBB:VMX).
Darrell is considered a member of the group of founders of lululemon athletica (NASDAQ: LULU), a Vancouver, Canada-based yoga-inspired athletic apparel retailer. As the original General Manager of the company, he oversaw the company’s expansion from one store in Kitsilano to 60 stores internationally, about 100 percent annual growth and $200+ million in sales.
Originally from Montreal, Darrell graduated from Concordia University with a Bachelor of Commerce Degree in Marketing and was president of his MBA class at the University of British Columbia. In 2006, he was announced as a member of the Business in Vancouver magazine’s ‘Forty Under 40’.
Geoff Henshaw is a focused and innovative marketing leader with a track record of generating high growth for industry leading brands and Clearly.com and most recently Shoes.com, a company that offers a selection of over 500 brands and serves over 8 million customers across the USA and Canada, where he serves as Vice President of Marketing.
His experience also includes working abroad as the Managing Director for Clearly in Australia and New Zealand. He defined local and global strategy as a member of the senior leadership team to exceed double-digit total revenue growth, site conversion and public awareness.
Geoff is also an avid member of the UBC community in which he was on the Teaching Team of the Sauder Technology Entrepreneurship program which provides students with an experience-based introduction into the process of starting a technology company. Additionally, he takes pride in giving back to educational opportunities in which he is the founder of the Greg Leino Post Secondary Scholarship Award.
No one likes to feel “marketed to.” Karla’s bread and butter are communications that people want to be a part of.
In over a decade at Aritzia, Karla has been instrumental in shaping both customer-facing and internal employee-focused branding efforts. From influencing Aritzia’s employee culture by connecting and inspiring Aritzia’s 3,000 employees across North America to leading the build of Aritzia’s first-ever ecommerce website.
Karla has lead every area of Aritzia’s marketing department and supported the brand’s launch into the USA as well as growth from 15 to more than 70 stores across North America. Before joining Aritzia, Karla worked at Cossette Communications on the Bell Canada and McDonalds brands. A graduate of Queen’s University, Karla grew up in Thailand and Hong Kong.
An alumni of the UBC Sauder School of Business, Monique has close to 20 years of marketing experience across a number of global iconic brands. Monique started her career in Marketing in Toronto in consumer packaged goods as a Brand Manager on the Listerine franchise at Pfizer Consumer Healthcare (later acquired by Johnson and Johnson). In 2005 she relocated to Montreal to join L’Oréal where she spent four years as Marketing Director of L’Oréal Paris Cosmetics. When the opportunity presented itself to lead EA SPORT’s first entry into the fitness segment, and first female targeted product, Monique returned home to Vancouver to join Electronic Arts as Global Marketing Director of EA SPORTS Active. EA SPORTS Active would go on to be EA SPORTS’ highest selling title on the Wii platform. In 2011, Monique joined Earls Restaurants as Vice President of Marketing, where she played a key role in the brand’s expansion into the US market. Since September 2015, Monique has held the role of Vice President of Marketing and Communications for Rocky Mountaineer, a world leader in luxury train travel, offering unique vacation packages focused on western North America to guests from around the world. Monique also holds an MBA from the Richard Ivey School of Business from the University of Western Ontario.
Todd is a Trade Marketing Specialist at Vega and an obsessed Ironman triathlete, though not necessarily in that order. At Vega, he manages shopper marketing strategies to ensure the brand is represented well in store. He has experience in Brand Marketing from Colgate-Palmolive, Channel Marketing from SMART Technologies, and people skills from years in professional audio (oh, musicians!). He graduated from UBC Sauder School of Business in 2014, and continues to be a mentor for the Brand Management Mentorship Program. In his spare time he swims, bikes, runs, hikes, and is a certified plant-based cook through the American Culinary Association.