Check out this year’s UBC Imprint Conference speakers! The 2018 UBC Imprint speakers will share their knowledge of both corporate and personal branding – we’ll make sure you leave the event knowing more about branding than you knew even existed!
As a Sauder BCom Marketing alumni, Amitis has a strong consumer marketing background with a passion for innovation. She has spent the past 12 years developing her experience in the CPG and the shared mobility space. She started off her career in consumer packaged goods working for Kraft Canada in Vancouver and Toronto, followed by 2 years spent as the Marketing Manager for zipcar (the 2nd car share to launch in Vancouver).
Following zipcar, she joined Nature’s Path as a Brand Manager where she launched 15 products in their breakfast and snacking category, as well as managed the brand integration and US go-to-market strategy when the company acquired Que Pasa.
Her most recent adventure includes launching Evo Car Share for BCAA, for which she has managed all aspects of consumer marketing including brand development, digital strategy, advertising and experiential marketing from the start. A local success story, Evo has become one of the fastest growing car shares in North America, with a fleet that has grown 5 times in size since launching a short 2.5 years ago.
A graduate of UBC in 1992, John embarked on his marketing career right here in Vancouver. John’s passion for strong brands and memorable advertising led him to work with some top advertising agencies including TBWA\Chiat\Day, where he developed advertising campaigns for brands like Labatt, Nissan and Boston Pizza. In 2004, John left the ad agency business to join Nintendo of Canada in Vancouver. In his 14 years at Nintendo, John has been part of the team that won BCAMA’s ‘Marketer of the Year’ and several other Canadian and international awards for marketing.
With Nintendo he has spearheaded the Canadian marketing efforts for several of the most successful gaming product launches in Canada including Nintendo DS and the wildly popular Nintendo Wii in 2006. Most recently John led the Nintendo marketing team for the launch of Nintendo Switch in 2017. When he is not helping save the princess, or stomping Goombas, John can usually be found skiing with his teenage boys at Whistler, or watching his son play hockey at the local ice rink.
Bob McCusker is an eighteen year employee of PepsiCo Canada who has consistently delivered strong people and business results in a number of different roles in Western Canada. He has held roles with the Foodservice Team, Supply Chain, Field Sales Finance, Customer Development Team and now currently serves as the Pacific Zone Sales Director leading a team of over 200 Sales Associates and District Managers ensuring that all of PepsiCo Foods marketing and sales strategy plans get executed in retail stores and that the brands are “Shopper Ready” for consumers.
In the past Bob has been a participant and mentor in many PepsiCo leadership programs including ‘The Leadership Acceleration Program’ and ‘The President’s Leadership Forum.’ Bob was nominated by his local team and awarded the PepsiCo Foods Canada National ‘Coach of the Year’ award in 2015 and continues to work on his personal development often gaining news insights from Sales Co-ops and PepsiCo ‘New Grads’ who challenge him to think differently. In his spare time Bob enjoys spending time travelling with his wife Ann and daughter Grace, and hiking the many trails of North Vancouver.
Veronica Yeung is a seasoned Marketing Manager at PepsiCo Canada with a track record of mining insights and turning them into actionable strategies for growth. Over the past 6 years, she’s led established, multi-million dollar brands at the food and beverage powerhouse, including Lay’s, Cheetos, and Quaker. Her experience in marketing spans multiple disciplines, including Brand, Shopper, and Innovation. She currently leads the Marketing Innovation team across all Frito-Lay and Quaker brands.
In 2016, she was selected as 1 of 12 global PepsiCo associates to participate in the PepsiCorps program, providing pro bono business consulting services to a local non-profit client in Mexico City, allowing her to truly embody the PepsiCo vision of “Performance with Purpose”. As a 2012 Sauder BCom Marketing Alumni, she appreciates giving back to her Sauder community, and serves as a lead Mentor for the Brand Management Mentorship Program (BMMP). In her spare time, you will find her trying new recipes, doing hot yoga, or putting her amateur sewing skills to use in her latest crafting project.
He originally started his career in advertising where he worked with the agency GREY Global Group, who works with brands including P&G, GSK, Volvo, Kellogg’s and more. He then moved to Montreal where he pursued brand management with L’Oréal, where he managed Garnier Ombrelle Suncare. Finally, the relocated to Seattle where he is currently working as a Brand Specialist for Amazon, where he helps grow ‘Tier-A’ brands through Amazon-specific marketing, and other growth developmental initiatives.
Outside of work, Shay is the Marketing & Business Development Director of Osmos Academy, a non-profit initiative with a mission to bring emerging technology to the wider community, creating projects of positive social impact. He is also a mentor for the Brand Management Mentorship Program.
Christy Murphy serves as the Head of National Communications for Cactus Restaurants and has been instrumental in establishing Cactus Club Cafe as the market leader in Canada.
An entrepreneur at heart, Murphy’s passion for the restaurant industry coupled with her business prowess has been integral to propelling the restaurant chain to one of the most celebrated brands in Canada. Now a collection of over 30 restaurants, Cactus Club Cafe has been recognized as one of Canada’s 50 Best Managed Companies (Platinum), A Top Employer for Young People, one of Canada’s Great Place to Work in 2015/ 2016/2017, and Ten Most Admired Cultures in Canada 2016-2019.
Murphy began her restaurant career in 1994 while completing her degree at the University of Western Ontario. She started her professional life at Hollyburn Country Club as a leader in the private club business as the Sales and Marketing Executive and then pursued an opportunity at Cactus Club Restaurants. She worked her way up through the ranks and now is an integral member of the Senior Executive team. A CEO forum member of the Nancy MacKay Organization, Murphy is part of a peer support network which provides its members with the opportunity for peer mentorship and learning. Murphy is also a member of the Business Council, which is a collection of industry leaders dedicated to promoting free enterprise and making sure the economy continues to thrive in British Columbia.
A proud mother and wife, Christy enjoys cycling, triathlon, and skiing.
Todd is a Trade Marketing Specialist at Vega and an obsessed Ironman triathlete, though not necessarily in that order. At Vega, he manages shopper marketing strategies to ensure the brand is represented well in store. He has experience in Brand Marketing from Colgate-Palmolive, Channel Marketing from SMART Technologies, and people skills from years in professional audio (oh, musicians!). He graduated from UBC Sauder School of Business in 2014, and continues to be a mentor for the Brand Management Mentorship Program. In his spare time he swims, bikes, runs, hikes, and is a certified plant-based cook through the American Culinary Association.