UBC Imprint is pleased to present a series of pre-conference workshops. At each workshop, students learn how to develop and improve a different aspect of their personal brand. Our goal is to provide students with practical skills that can be used to differentiate themselves in job applications, at networking events, and online.

Below are our list of past pre-conference workshops:

Consumer Packaged Goods Networking Night: Student Edition


Do you want to work at L’Oréal, PepsiCo, Labatt or any other BIG Consumer Packaged Goods Company? Do you want to learn about how you can launch your career within the CPG industry? If YES, then this event is the perfect event for you. Come out to Imprint’s first event of the year, CPG Networking: Student Edition!

At this open networking event you will have the opportunity to meet students that have worked at CPG companies such as Nestle, Unilever, Weston Foods, L’Oréal, PepsiCo, Colgate-Palmolive, Kraft Heinz, Ultima Foods and many more and get a chance to learn from them about their recruitment experience and about current opportunities in the CPG industry. This event is open not only to Marketing students but also to students from all specializations. 

IMPACT Case Workshop


To supplement UBC Imprint’s 2018 IMPACT Case Competition, we’re proud to host a case competition workshop. Whether you’re in need of a refresher on how to break down a case, or diving into your very first simulation experience, we have you covered.

This workshop will alleviate those fears and thoughts of “I’ve never done a case before!”, and “I’m too unsure about what to expect to sign up!”. This introductory walkthrough to case problems is presented by UBC Sauder Alumni and JDC West Head Coach, Chad Embree from TELUS.

All students, including those not interested in participating in IMPACT, are welcome to sign up and attend this workshop!

Campaign Strategy: Put your brand on the map


UBC Imprint has partnered up with RED Academy for it’s third and final pre-conference workshop to provide UBC students with an unforgettable experience! On November 20th, 6:00PM UBC Imprint will be hosting it’s final pre-conference workshop at the RED Academy office in Vancouver! The workshop will be lead by one of RED Academy’s instructors and will focus on strategies on how to build a marketing campaign.

Every good marketing team needs a good campaign – that one campaign that puts your brand on the map and attracts a huge amount of attention. A good campaign involves a specific audience, an intelligent strategy, and of course, creativity.

If you’re interested in marketing and campaign creation, then this workshop is for you! You’ll learn how to identify a target persona, create a campaign and use this campaign to create strategies for major digital channels.



A leading digital media, design and technology school, RED Academy specializes in teaching students digital and marketing skills relevant to today’s rapidly changing market. It has campuses in London, Vancouver, and Toronto. Students are given the opportunity to engage in creative and interactive classes that will teach them invaluable skills that will help them succeed in the future.


Unleash You: Personal Branding 101

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Trying to figure how to stand out from other students in the professional world? UBC Imprint’s Personal Branding Workshop is here to help! This workshop will not only cover tips and tricks for branding yourself, but also go over interactive activities to practice the skills you just learned. Come hungry – there will be free food at this event!

About the Speaker:
Hussein is a serial entrepreneur and currently the General Manager and Head Mentor at Launch Academy, Western Canada’s leading tech start-up. Featured in Forbes, BBC, DailyHive, and Roundhouse Radio, Hussein lives to inspire young entrepreneurs to unleash their full potential. As the Former Director of Marketing at TEDxStanley Park, with his extensive knowledge of start-ups, innovation, strategy, marketing, and social media, he was able to make the event one of the world’s most largest and most successful TEDx events. Bring a part of some of the largest entrepreneurial organisations in the world, Hussein is currently on a mission to change the world through through personal branding via prioritizing connections, communication, and community!

Come join us and discover how to create and unleash your powerful personal brand!

To Register: Through Cool:

To register if from another faculty:
– sign up here: http://bit.ly/2zDCGya